Dec 7, 2021
TKING Branding Community Update
🐅👑12/06/2021 👑🐅
The developers, admins, mods, and advisors have put in significant time and thought over the past several weeks to get resources, teams, artists, and agreements pulled together so that we can bring you this update.
A common theme has run through our calls as we’ve looked forward to 2022 and #YearoftheTiger. The theme is that we’ve reached the limits of how far we can go with our current branding.
And so we find ourselves at a crossroads. Sometimes when the path forward lacks clarity, it’s good to take a look back to see where you began.
Our origin story is similar to many other projects; a group of crypto enthusiasts found a cause they wanted to support. When the coin launched in May of 2021, the affiliation with the TV show didn’t exist. There was no connection to Joe Exotic’s organization. We were a group of friends who thought it would be cool to support the animals we love.
And so, we launched TKING on May 10th, and it’s been one hell of a journey since. We understand that some of our community eat, sleep, and drink $TKING. We’ve done the same. We’ve worked many long hours — days, nights, and weekends on the project. More hours than most will ever know, probably in the thousands. And as we tackled challenge after challenge together, what started as a group of friends expanded and grew. We all grew closer and began to form more than just an acquaintance — working together, we’ve developed one of the best communities in Crypto. It’s GREEEAAT!! (I couldn’t resist that one)
And that makes it all worthwhile. We had the goal to build the number one community of Tiger degens. Working together as a community, we’ve accomplished that goal. Along the way, we discovered the difference we can make for Tigers and for those who love them. For instance, you may not know that we’ve initiated four significant financial donations to animal-related projects and charities since we’ve started.
We love tigers and everything about them. Tiger culture entertains us- from Tony the Tiger to Eye of the Tiger. And when we see their deadly elegance in the wild, it renews the importance of their conservation. We love their fluffy faces, their cunning stealth, their pure power. You might laugh at that, but that is the core of why we created this token. It’s that simple.
We also saw that Year of the Tiger lined up with 2022 — and so we thought this was a good moment to bring international support to these animals.
There is no denying the plight of these animals and how desperately they need people who care to protect them.
So how did we end up connected with the Tiger King show? The short version is that we saw it as an opportunity to get TKING known and heard. We had some inside knowledge indicating Joe Exotic may have been framed, and the animal abuse charges would be revisited. And after the evidence surfaced, we too believe that Joe got a raw deal.
We don’t know what will happen when Joe has his day in court, but we know that whatever the outcome — Joe has made it clear to everyone that he is sorry for anything he’s done knowingly or unknowingly to hurt anybody or anything. There is a redemption arc in that statement. That’s what matters to us, and we believe it’s what should matter to others.
And so, this belief was enough for us to assist Joe. And we did that by dedicating a wallet of tokens to him and his efforts. To date, we’ve delivered over $325,000 of value to his team for legal fees and thousands of hours of work and community backing to promote his cause. Why?
We don’t believe that any living thing should be caged.
We also believe that those in this space with us feel the same.
But now we have to look forward. And the simple truth is that the brand as it exists today has reached the limits of our grasp. Asian market exchanges and endorsements are notoriously opposed to controversy. Multiple endorsement deals and Exchanges have walked away from our proposals because of the belief that “Tiger King is Joe Exotic’s coin.” To put it bluntly, we will never get listed on a Tier 1 exchange under the current branding.
So, where do we go from here? We go back to our original mission.
We, the creators, made this token to bring tiger lovers and supporters together and create a coin centered around the care of and love for tigers.
As 2021 draws to a close, here’s what we will set out to accomplish. So resolved:
We will rebrand the social aspects of Tiger King and return to our focus on tigers.
Our rebranding is already underway; we are working with multiple artists on a new logo and graphics for the website. You can see some of the examples of their work at the top and bottom of this post.
We will work with our existing marketing partner MetaMarketing and our new marketing / pr firm Luna to consult, assist, and market the changes to the larger crypto community.
This rebranding will mark the beginning of our engagement with Luna PR. They will provide unified and streamlined messaging across all channels. They’ll also help us to develop and tune our social tools like the website, twitter, etc. to reflect the new brand image. Our goal is for their impact to become self-sustaining and that the market cap will increase due to their involvement with our community promoting and championing our mission. We wouldn’t be talking with them otherwise.
We will use our new branding and aggressively push towards a laddered exchange listing — a top-tier exchange listing that draws attention from even higher-level exchanges.
We have funds set aside for this process, and again like the marketing aspect, growth leads to growth which opens the door to more possibilities.
We take on these responsibilities because it’s key to our goal of supporting tigers. As you all know, this won’t happen overnight. Every project and their Grandma-INU are trying to get listed. But we believe we have real value, a strong community, and a cause worth rallying around, particularly in the Asian markets.
While Joe Exotic will no longer be central to the official goals of the token, he will continue to be a wallet holder, just like each of us. And of course, many in the community have supported and will continue to support his fight for justice. We’ll make sure he knows the value of what we have done and the funds that we’ve sent his team. And we’ll ask that he uses his voice to follow the path he talked about in the show — one of care and support for these animals.
As we mentioned, it’s become clear from conversations with our advisors — successful business, crypto, and cultural leaders — that continued growth depends on establishing a broader market appeal and reaching out to people who are tiger enthusiasts, much like us.
It’s also crucial to spread knowledge of how we are helping tigers.
The initiatives we create and the Causes we support will increase our exposure to like-minded people and invite them on board. We are a group of tiger lovers and supporters with the resources to make a real difference in the world. We are the first of our kind.
Think about that for a second.
Fierce. Independent. Loyal.
And we’re doing it together — as TKING holders and members.
You only have to look at what we pulled together for Joe to know that we can make a real difference in the world.
Each of us, all together, are responsible for finding new opportunities for TKING. Those ideas could range from fundraising and worthy charities, to donating time to worthy causes.
Even if it’s small, the ideas, resources, and talents you bring to the table are essential to getting us all to our goals. It’s what being a community is all about — pooling our collective resources to make an impact.
Our Manifesto, The TKING Statement of Mission
$TKING is a decentralized community. We, the community, operate autonomously. We don’t need leaders telling us how to achieve our goals. We are a group of like-minded individuals who see the preservation and well-being of Tigers as central to the planet’s future. We will do all we can to help them exist safely in the modern world in support of that.
We take the attributes of Tigers seriously — fierce, loyal and independent. And this is how we conduct ourselves, both inside the community and out. We are #TIGERFORCES.
We do not tolerate FUD, threats, or anyone being unfair. We are a strong community that cares about our fellow humans and tigers, alike as equals. Together we support each other.
We do not rely on developer teams, mods, or hand-holders to create artificial value in our community. We are not just “a project”. We are a strong community with common interests. And we will use our resources together to generate the results we want to see with our funds, talents, and time, which is our most valuable resource.
Communications:
As part of our PR initiative, we welcome Kirra and Jessie from MetaMarketing as advisors to our admin team and as leaders of our mod team. You’ve already seen them active in our chat. Along with our other mods and Nelson, they’ll be helping to share the latest news, actions, and memes with our community and the world.
As we focus on building our community initiatives, they’re here to help. They’ll be active in the chat rooms and on social media. When the community comes up with new initiatives and causes, they’ll run the polls to allow everyone a chance to decide which to support. And they’ll help the community build and execute a plan to achieve those goals. All of this is in their wheelhouse.
Please note — they’re not developers — they are not hand-holders or tech support people. The community is responsible for that role when it’s needed. Also, please be polite to them and help them with their work — they are amongst the best out there.
Our admin and moderator teams will be supported and amplified by MetaMarketing and Luna PR, who has been engaged and will start this week. Luna’s first task is to assist with our rebranding, and their PR communications will follow shortly after. And that outreach will be for both $TKING and $TCUB.
Lastly, we, the creators, are still here. We’ll be continuing in the roles where we can be most effective — mainly behind the scenes to make sure we all stay on the path we’ve mapped out. We will continue to hold the keys to TKING, our tokenomics, the ecosystem, and the well-being of the coin.
In Summary:
If Shiba can build a strong, loyal, and positive community around a singular purpose and dedication to supporting an animal they care for, so can we. Millions of people on this planet love tigers and celebrate the Year of the Tiger. Our community mission is to engage them, let them know what we stand for, and encourage them to join us if their passion for tigers aligns with ours. And in so doing, to activate initiatives to support Tigers and support those involved in caring for them.
The narrative will continue to develop, but ultimately it begins with the collective “us” and how we demonstrate to people how awesome our community is. When you throw out a thought or question, please think — does this line up with our manifesto? Does this serve the community and our mission?
If you feel this is not the right path or environment, we agree and wish you the best. While we always make a space for honest questions and genuine concerns, any community FUD will end with a fast exit. Our mods know to use the mute button when needed, but we will not tolerate those who persistently abuse the guidelines.
This community is all about having fun and channeling resources — time and money — to the thing we care about, Tigers. If our price goes up, great — it will help more Tigers and support the community that supports them.
As always, please use good financial sense when investing. Do not invest more than you can afford to lose. Find gentle ways to take profit to benefit yourself and those who depend on you. Continue to learn and grow.
And now we return to our collective mission with renewed clarity, which brings new energy and enthusiasm. This mission is the future of TKING…
Welcome. TKING 2.0 starts now. You’re an essential part of this grand experiment and we’re glad you’re here with us.
Together we are TKING
Together we are #TIGERFORCES.
tiger-king.org
Tw: @tiger_king_coin
Insta: @tigerking.coin
FAQ
When will TKING go to the moon? Tomorrow?
We all saw what happened with the last “buy the rumor sell the news” push. No one knows when the price will rise, but let’s speak openly for a minute. If we only focus on the 5-minute chart and making fast money, nothing REAL will happen. What will resonate with others and draw them into the community is that we care about what we support and are all 1000% committed to delivering it.
That’s what brings people together — and if we’re lucky, that drawing together of like-minded people will generate value.
When Staking?
Staking on Uniswap v3 is not a simple task. There are many complexities and few available resources to implement. Those who know us know that launching initiatives correctly is more important than launching quickly. The swapping mechanism has been tested. The interface and UI are being finalized and will be audited when completed. Once completed, we will roll it out for a full 30 days, with the option to extend for another 30 if all goes well.
When dApps?
The current model where the community has no more tools than to look to the admin team for news that they can then promote and amplify isn’t sustainable. We can’t grow long-term under that model. And so we’ve had to switch gears and move our immediate focus to rebrand and retarget. These changes will make it much easier for TKING to get listed on more prominent exchanges, making it easier for everyone to invest in TKING. We want you all to know that we have not abandoned stations or the dApps. We are focusing on one major initiative at a time to make sure we get it right. And those who’ve been with us a long time know that we take pride in doing things right, versus is something we pride ourselves on.
Again, we’re trying to remove ourselves from the news cycle of the pump and dump when events happen. Once the products are relevant and usable in a complete and functional state, we will release them after passing rigorous security audits. For instance, ChainChat is a powerful tool. Abuse or exploitation of that power would decimate any future growth. Additionally, the developers we’ve engaged for our augmented reality game continue their longer-term development efforts.
Will we have a new website?
One of Luna PR’s first tasks will be to learn and understand our mission, then help us build a site that reflects that vision. Members of the community who have already begun to contribute will assist them in those efforts. Again, don’t pin hope on price changes because of something like a website upgrade. But in this space, the information we share with potential investors is very important, and we’re doing the work to make it as friendly, inviting, and informative portal as possible.
All initiatives, community-created or otherwise, will be broadcast via our PR team. So don’t worry, you won’t find yourself in the dark. Our collective goal is for new and innovative ideas to be incubated, shared, developed, and agreed upon within the community; the best ideas will find support and willing hands to manifest them. And that alone will make the work light and fun.
Any final thoughts?
As always, please use good financial sense when investing. Do not invest more than you can afford to lose. Find gentle ways to take profit to benefit yourself and those who depend on you. Continue to learn and grow.
This moment is an opportunity for us as a community to step up our game to the next level. It’s a chance to draw attention to ourselves and to the causes we support, to determine our destinies, and forge a path. Working together, we’re all going to make it together.
